Preparation is essential: It’s better not to go to a trade show than
to go unprepared. Every person in your booth is an ambassador to your
company, make sure they are prepared.
Trade show attendees usually plan a list of whom they're going to
visit before ever entering the convention center doors, make sure you
are on that list.
Make sure your staff has the right tools to succeed with our Trade
Show Staff Training course. A successful trade show will benefit your
company on many levels.
The most basic statistic is that it can cost half as much to close a
sale made to a trade show lead as to one obtained through all other
means. Get your staff trained and get to that trade show!